web design advice

Hippo.com.au redesign

Hippo.com.au is a youth focused employment site that was launched in 2005. Like other players in the market it’s fortunes took a hit towards the end of 2008 as the GFC hit and many employers took a risk averse approach to hiring.

Also posted in 2010, Code, consulting, CSS, Featured, SEO, web sites | | Leave a comment

Facebook pages suck, personas are better for marketing

Two of my Facebook friends are not people, they are ‘personas’ that are used to promote an organization. Both of these organizations used to do their facebook marketing via a facebook page, however they found that this method was unimpressive.

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Web publishing integrated into business communication

Getting a website built or redesigned takes a lot of effort. Even if you are lucky enough to have a budget to hire some people to do the heavy lifting for you, designers, developers, SEO experts and perhaps even content writers – there is still work that you the client has to do.

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The allure of web design

On a whim, I recently responded to a LinkedIn question, “Can [your business] make it in your industry without a website?”. I answered with a partially qualified “Yes, you can survive without a web site”.

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