User Experience (UX) is where I spend most of my time in web and mobile development. Designing/Creating/Architecting/Planning the product all involves working on how the user will experience the product.
From 2003-2006 I was responsible for the creation of an eLearning CMS product and in 2007-8 I was a Product Manager at Fairfax Media. Both of these experiences provided me with insights and skills in business strategy. As a consultant I continue to write business cases, map out digital marketing strategies and conduct market and user research.
Two of my Facebook friends are not people, they are ‘personas’ that are used to promote an organization. Both of these organizations used to do their facebook marketing via a facebook page, however they found that this method was unimpressive.
Getting a website built or redesigned takes a lot of effort. Even if you are lucky enough to have a budget to hire some people to do the heavy lifting for you, designers, developers, SEO experts and perhaps even content writers – there is still work that you the client has to do.
On a whim, I recently responded to a LinkedIn question, “Can [your business] make it in your industry without a website?”. I answered with a partially qualified “Yes, you can survive without a web site”.