- Transferring WordPress sql data between localhost and production
- Balancing opinions and data in User Experience design
- Android CSS background image blurriness
- Semantic HTML
- Facebook pages suck, personas are better for marketing
- Updating from AS2 to AS3 with Find and replace
- Flash site templates that work on iPhone (& iPad)
- Finding a specific node in an AS3 XML object
- Actionscript 3: Inheritance Subclass and private vars
- Web publishing integrated into business communication
Strategy
Environmental NGO online strategy
CRACYP is an Ecuadorean Environmental NGO that acts as an umbrella organisation for many community development projects. Their most successful venture so far in is landing a contract with BodyShop to supply organic industrial alcohol for perfume production. I originally answered a call to help CRACYP out with their SEO strategy, however it soon became [...]
Growing an executive employment site by 10x
The Big Chair is was an executive employment site that was launched in April 2007, it’s launch was leveraged of the existing generalist jobs site MyCareer.com.au.
Website partnership relationship management or trying to be upbeat when you have to say ‘no’
As Product Manager forĀ jobsinretail.com.au I was the key Fairfax Media representative in this partnership with Westfield.
The perils and pitfalls of an employment classified locations structure
In late 2007 Fairfax Media merged with Rural Press, creating a much more national footprint for Fairfax’s offerings. As Product Manager on the MyCareer locations project, I needed to negotiate a re-categorisation of the location search criteria on mycareer.com.au and liaise with the Rural Press team to create a well integrated job search solution for [...]
Merging print and online businesses
In June 2008, I was appointed to a difficult and fast paced project which had been given the personal go ahead by the Fairfax Media CEO. The project was a merging of the online and print employment classifieds offering in NSW. This necessary step in managing the transition of the customer base from print to [...]
Hippo.com.au redesign
Hippo.com.au is a youth focused employment site that was launched in 2005. Like other players in the market it’s fortunes took a hit towards the end of 2008 as the GFC hit and many employers took a risk averse approach to hiring.
Balancing opinions and data in User Experience design
User Experience (UX) is where I spend most of my time in web and mobile development. Designing/Creating/Architecting/Planning the product all involves working on how the user will experience the product.
Facebook pages suck, personas are better for marketing
Two of my Facebook friends are not people, they are ‘personas’ that are used to promote an organization. Both of these organizations used to do their facebook marketing via a facebook page, however they found that this method was unimpressive.
Flash site templates that work on iPhone (& iPad)
There has been a lot of discussion on the web in recent weeks because Apple’s offerings iPhone and iPad do not (and probably will not) run the Adobe Flash Player on their in-built Safari web browser.
Web publishing integrated into business communication
Getting a website built or redesigned takes a lot of effort. Even if you are lucky enough to have a budget to hire some people to do the heavy lifting for you, designers, developers, SEO experts and perhaps even content writers – there is still work that you the client has to do.