Strategy

Business strategy for web and mobile products. Advice on starting up and marketing for small to medium online organisations

Environmental NGO online strategy

CRACYP is an Ecuadorean Environmental NGO that acts as an umbrella organisation for many community development projects. Their most successful venture so far in is landing a contract with BodyShop to supply organic industrial alcohol for perfume production. I originally answered a call to help CRACYP out with their SEO strategy, however it soon became [...]

Also posted in 2009, consulting | | Leave a comment

Growing an executive employment site by 10x

The Big Chair is was an executive employment site that was launched in April 2007, it’s launch was leveraged of the existing generalist jobs site MyCareer.com.au.

Also posted in 2007, 2008, product management | | Leave a comment

Website partnership relationship management or trying to be upbeat when you have to say ‘no’

As Product Manager forĀ  jobsinretail.com.au I was the key Fairfax Media representative in this partnership with Westfield.

Also posted in 2007, 2008, product management | | Leave a comment

The perils and pitfalls of an employment classified locations structure

In late 2007 Fairfax Media merged with Rural Press, creating a much more national footprint for Fairfax’s offerings. As Product Manager on the MyCareer locations project, I needed to negotiate a re-categorisation of the location search criteria on mycareer.com.au and liaise with the Rural Press team to create a well integrated job search solution for [...]

Also posted in 2007, product management | | Leave a comment

Merging print and online businesses

In June 2008, I was appointed to a difficult and fast paced project which had been given the personal go ahead by the Fairfax Media CEO. The project was a merging of the online and print employment classifieds offering in NSW. This necessary step in managing the transition of the customer base from print to [...]

Also posted in 2008, product management | | Leave a comment

Hippo.com.au redesign

Hippo.com.au is a youth focused employment site that was launched in 2005. Like other players in the market it’s fortunes took a hit towards the end of 2008 as the GFC hit and many employers took a risk averse approach to hiring.

Also posted in 2010, Code, consulting, CSS, Featured, SEO, web design advice, web sites | | Leave a comment

Balancing opinions and data in User Experience design

User Experience (UX) is where I spend most of my time in web and mobile development. Designing/Creating/Architecting/Planning the product all involves working on how the user will experience the product.

Also posted in consulting, UX/Design | | Leave a comment

Facebook pages suck, personas are better for marketing

Two of my Facebook friends are not people, they are ‘personas’ that are used to promote an organization. Both of these organizations used to do their facebook marketing via a facebook page, however they found that this method was unimpressive.

Also posted in web design advice | | Tagged , | Leave a comment

Flash site templates that work on iPhone (& iPad)

There has been a lot of discussion on the web in recent weeks because Apple’s offerings iPhone and iPad do not (and probably will not) run the Adobe Flash Player on their in-built Safari web browser.

Also posted in flash, SEO | | 1 Comment

Web publishing integrated into business communication

Getting a website built or redesigned takes a lot of effort. Even if you are lucky enough to have a budget to hire some people to do the heavy lifting for you, designers, developers, SEO experts and perhaps even content writers – there is still work that you the client has to do.

Also posted in web design advice | | Tagged , | Leave a comment